Millions of Britons are searching for "hotels" right now — and it's not just because summer is winding down. A combination of soaring autumn travel interest, steep late-season pricing, and a freshly energised crackdown on hidden hotel charges has put the travel sector squarely in the spotlight. Since April 2025, a landmark piece of legislation has given UK consumers more enforceable rights than ever when hotels add unexpected fees to the bill — and the Competition and Markets Authority (CMA) is now actively issuing fines. If you've booked a hotel recently, or plan to this autumn, here is exactly what the law says and what you can do if something goes wrong.
Why Are Hotels Back in the Headlines?
The Digital Markets, Competition and Consumers Act 2024 (DMCCA) came into force for consumers on 6 April 2025, but the real story is unfolding now. The CMA has begun using its new direct enforcement powers — issuing fines of up to £300,000 or 10% of global annual turnover — specifically targeting travel and accommodation businesses that engage in "drip pricing." That's the practice of advertising a low headline rate and then adding mandatory charges — resort fees, city taxes, service levies — only at the payment stage.
The trend search spike around "hotels" in August 2026 is being driven partly by autumn booking season (research from booking platforms confirms that August is when Brits plan September and October breaks, with coastal rates falling up to 20% post-summer) and partly by consumer awareness of these new rights. Searches for "hotel hidden charges UK" have grown markedly since the first CMA enforcement actions made headlines in spring 2026.
What Does the New Law Actually Require?
The core principle of the DMCCA is simple: the first price a consumer sees must be the total price they will pay. This is called the "invitation to purchase" rule. From the moment a hotel — or a booking platform listing that hotel — shows you a room rate, every mandatory charge must already be baked in.
Under previous rules, businesses operated in a grey zone. A hotel could list £79/night and add a £20/night "resort fee" at checkout, arguing the consumer had seen the full breakdown before paying. The DMCCA closed this gap. If a charge is unavoidable — meaning every guest must pay it regardless of their choices — it is mandatory and must appear in the headline price. The only fees that can legitimately appear later are genuinely optional extras: parking, room upgrades, late checkout, breakfast where not included by default.
Importantly, this doesn't just apply to the hotel's own website. Under the act, online travel agents and booking platforms that list hotels are equally bound by the same transparency rules. If Booking.com or Hotels.com lists your Edinburgh break at £95/night, that figure must include every mandatory charge.
According to the Digital Markets, Competition and Consumers Act 2024, traders who breach these provisions face enforcement action by the CMA, which no longer needs to take them to court — it can issue fines directly and order refunds to affected consumers.
Which Fees Are Banned — and Which Are Still Legal?
This is where things get nuanced, and where a legal expert can add real value. In broad terms:
Fees that must now be included in the headline price:
- Mandatory resort or facility fees (common in US-style branded hotels)
- Compulsory city or tourist taxes where the hotel collects these (note: some local authority taxes may still apply separately, but hotels must disclose them upfront)
- Compulsory service charges or administration fees
- Mandatory housekeeping or cleaning fees
Fees that can legitimately be added later (because they're optional):
- Optional breakfast packages
- Valet or self-parking (where free alternatives exist)
- Mini-bar consumption
- Spa access where not universally included
- Pet supplements (if you choose to bring a pet)
The line between "mandatory" and "optional" is not always obvious, and hotels have been testing it. The CMA's guidance clarifies that if there is no practical way for a guest to avoid a charge during a standard stay, it is mandatory — regardless of how the hotel labels it.
A Concrete Scenario: What Happens When the Numbers Don't Add Up
Consider a family booking two nights at a Glasgow city-centre hotel through a third-party platform. The listed rate is £110 per night, so they budget £220 for accommodation. At the payment screen — after they've entered card details — a "Mandatory Facility Fee" of £18 per night appears. They pay the total: £256.
Under the DMCCA, this is a clear breach. The £18/night charge was unavoidable (every guest pays it regardless of what facilities they use), so it should have appeared in the £110 headline figure from the moment the room was listed.
If/then: If the guest paid the £256 believing they were getting the £110/night rate, they have a legitimate claim to recover the £36 facility fee overcharge. The mechanism is:
- Raise a formal complaint with the hotel citing the DMCCA requirement that mandatory charges be included in the invitation to purchase price
- If refused, escalate to the CMA's consumer portal or to a consumer arbitration scheme (many hotel chains subscribe to one)
- If the amount warrants it, pursue recovery through the small claims court (England and Wales: up to £10,000; Scotland: up to £5,000 through the Simple Procedure)
The key number: the CMA can order refunds to all consumers affected by a drip-pricing breach — not just those who complained individually. In its first enforcement actions under the DMCCA in May 2026, collective refund orders covered thousands of affected bookings at once. A solicitor experienced in consumer law can advise whether a pattern of behaviour across multiple bookings at the same chain justifies a group claim or a formal CMA referral.
What Can You Do Right Now If You've Been Overcharged?
The steps are more accessible than most people realise:
Before you pay: Screenshot the initial price listing. That screenshot is evidence of the "invitation to purchase" price. If additional mandatory charges appear later, you have documented proof of the discrepancy.
If you've already paid: Request an itemised receipt from the hotel. Identify any mandatory charges not shown in the original listing. Write to the hotel's management citing the DMCCA and requesting a refund of those specific charges. Most reputable chains will process this without further escalation.
If the hotel refuses: File a complaint with the CMA via its online portal. The CMA is actively prioritising travel and accommodation cases. For bookings made through platforms like Booking.com, also raise a dispute with the platform — they have their own obligations under the act and may refund directly.
If the amount is significant or the hotel is part of a larger chain: Seek advice from a solicitor specialising in consumer or contract law. Where a hotel has systematically applied unlawful fees across thousands of bookings, there is potential for a group claim — and solicitors experienced in this area will often advise on viability at a free initial consultation. Expert Zoom connects you with qualified consumer law solicitors across the UK who can assess your specific situation.
When Does This Get Complicated Enough to Need Expert Help?
Most straightforward overcharge disputes can be resolved directly. But certain scenarios benefit from professional legal guidance:
- You booked a package holiday (flights + hotel bundled): the Package Travel Regulations 2018 also apply, layering additional protections around significant changes to price and what constitutes grounds for cancellation without penalty
- You signed a pre-payment or non-refundable booking contract that included reference to future fees "at the hotel's discretion" — whether such clauses are enforceable under the DMCCA is a live question
- Corporate travel bookings: if your company has a volume agreement with a hotel chain and hidden fees have been systematically applied across multiple employees' stays, the aggregate sum can be substantial and worth pursuing formally
- The hotel is based overseas but you booked from the UK: jurisdiction questions apply, and the DMCCA's reach has limits that a solicitor can help you navigate
The autumn booking season is underway. UK hotel prices are adjusting sharply — coastal hotspots are down as much as 20% from peak summer, while Edinburgh and the Lake District remain strong. If you're searching for "hotels" this week, you're in good company. But knowing what the law requires of the hotels you book could save you more than a few nights' rest.
This article contains general information about UK consumer law and is not legal advice. If you are involved in a specific dispute, consult a qualified solicitor.

Alistair Finch