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Connect your calendar to receive personalised advice and anticipate your next steps.","questions in progress","Ask my first question","A preview will be available shortly.","question in progress","Ask your first question to an expert and get a personalised answer.",{"next":726,"showing":727,"previous":728},"Next","Showing {current} of {total} questions","Previous","Your Alerts","{count} in total","You can only ask 2 free questions.","🔎 A preview of their answer will be available soon.\nYou can then choose to continue the exchange and get a complete and detailed answer.","Your Guides","Question Closed: Unlock the Answer","Question Paid","question","View My Guide","⏳ Estimated time before preview publication: a few minutes.\n🔐 Your information is treated confidentially.","{name} is currently reviewing your question","questions","View All Alerts","Your Questions","Articles for You","Ask a new question","Postcode not recognised","Question Closed","Read Full Answer","and access unlimited questions in all categories","💡 You will also have the option to clarify certain elements or add a document to refine the answer if necessary.","Consult the Response","Profile Strength",[753,755,757,761,765,769,773,777,781,785],{"categoryName":47,"questionText":754,"landingSeoUrl":48},"I've got this persistent cough that's been hanging around for weeks, Doc. 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When should I be really worried and take them to the emergency room?","pediatricians","You can then choose to continue the exchange and get a complete and detailed answer.","is answering it accurately and carefully.","Loading questions...","Popular Questions","Response Available","Could not close the question. Please try again.","Connect your calendar to receive proactive alerts","Continue the discussion and access unlimited questions","We monitor your Google calendar and alert you before it becomes urgent.","Your question is in good hands.","To be completed on the full guide","Your location could not be updated. Please check the postcode.","is answering it","Could not process your question. Please try again.","Estimated time before preview publication: a few minutes.","Question closed successfully.","Your information is treated confidentially.","You will also have the option to clarify certain elements or add a document to refine the answer if necessary.","Receive personalised follow-up on your guides","Ask a new question, follow your guides, and synchronise your Google and Outlook calendars",{"empty":810,"title":811,"types":812,"loading":102,"markAllRead":821},"No notifications","Notifications",{"status":813,"question_paid":817,"question_reply":818,"matched_article":819,"matched_articles":820},{"closed":814,"answered":815,"partially-answered":816},"Question closed","Your answer is ready","Partial answer available","Payment confirmed","New reply to your question","{count} new article for you","{count} new articles for you","Mark All as Read",{"empty":823,"title":729,"paused":824,"emptyHint":825,"reactivate":826,"categoryFallback":827},"No alerts at this time.","Alerts Paused","Connect your calendar and submit a question to receive personalised suggestions.","Reactivate","Category",{"error":204,"title":829,"minChars":830,"seoTitle":829,"emailSent":831,"minDigits":832,"emailLabel":458,"backToLogin":833,"description":834,"submitButton":835,"updateButton":836,"seoDescription":837,"updatingButton":541,"passwordUpdated":838,"emailPlaceholder":839,"errorDescription":840,"newPasswordLabel":841,"newPasswordTitle":842,"passwordMismatch":843,"submitButtonLoading":541,"confirmPasswordLabel":844,"emailSentDescription":545,"resetErrorDescription":845,"newPasswordPlaceholder":846,"confirmPasswordPlaceholder":847,"passwordUpdatedDescription":848},"Reset Your Password","Password must be at least 8 characters","Email Sent","Password must contain at least 2 digits","Back to Login","Enter your email address","Send Link","Update Password","Enter your new password","Password Updated","your email","Could not send the reset email. Please try again.","New Password","Enter Your New Password","Passwords do not match","Confirm Password","Could not reset your password. Please try again.","Your password","Confirm your password","Your password has been reset successfully.",{"tabs":850,"error":855,"facts":856,"title":871,"billing":872,"profile":882,"readOnly":889,"questions":890,"notifications":896},{"facts":851,"billing":852,"profile":853,"questions":854,"notifications":811},"Extracted Facts","Billing","Profile","Questions","Unable to load client 360 view.",{"type":857,"dueAt":858,"empty":859,"source":860,"status":861,"dismiss":862,"overdue":863,"passive":864,"subject":865,"upcoming":866,"alertable":867,"confidence":868,"dismissTitle":869,"dismissCancel":420,"dismissWarning":870},"Type","Due Date","No extracted facts","Source","Status","Dismiss","Overdue","Passive","Subject","Upcoming","Alertable","Confidence","Dismiss this fact?","This fact will no longer be injected into the assistant's responses or used for alerts. 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The expert will respond within minutes, typically in under 10 minutes.","Receive a clear, actionable response tailored to your situation, allowing you to proceed with confidence.","Getting answers to your questions has never been easier",{"title":917,"askQuestion":715},"Meet our Experts",{"retry":919,"terms":920,"title":921,"errors":922,"company":925,"loading":102,"getAnswer":926,"acceptTerms":927,"getUnlimited":440,"securePayment":928},"Retry","Terms and Conditions","Secure Payment of $3.00",{"title":204,"genericError":415,"paymentError":923,"initializationError":924},"An error occurred during payment","Error initialising payment","expert-zoom","Get Answer","I accept the","Secure Payment of {amount}",{"delete":930,"deleteError":931,"deleteCancel":420,"deleteConfirm":930,"deleteDialogTitle":932,"deleteDialogDescription":933},"Delete","The deletion of the guide failed. Please try again.","Delete this guide?","The saved information for this category will be deleted, and the guide will disappear from your profile. Your previously asked questions in this category will not be affected.",{"title":935,"infoMid":936,"infoTime":937,"subtitle":938,"infoStart":939,"buttonText":940,"expertFallback":941},"Payment Successful","You will receive an email in approximately","5 minutes","Your payment has been confirmed","is currently reviewing your question.","View my question","The expert",{"overline":943,"sectionHeadingFallback":944},"Local Guide","Discover our advice on how to choose your {profession} in {where}",{"press":946,"stats":947,"bullets":951,"headline":955,"fallbackTestimonial":959},"As seen in the press",{"responseTimeSub":948,"responseTimeLabel":949,"responseTimeValue":950},"on average","Response Time","\u003C 10 min",{"privacy":952,"fastResponse":953,"verifiedExperts":954},"Guaranteed confidentiality, secure payment","Response in under 10 minutes in most cases","Manually verified experts",{"fallback":956,"withCategory":957,"withSubcategory":958},"Whether you require medical, legal, technical, or financial advice, we will find the expert who precisely matches your situation.","Whatever your question in {category}, we will find the expert who precisely matches your situation.","Whether your need concerns {subcategory} or more broadly {category}, we will find the expert who precisely matches your situation.","Clear and precise answer in under an hour. The expert in {city} was able to reassure me and guide me exactly to what I needed.",{"title":710,"subtitle":961,"subtitleExpert":962,"titleWithExpert":963},"Submit your question, and we will find the right expert for you!","Submit your question, and the response will be provided to you.","New Question for {name}",{"to":965,"seconds":966,"responseTo":967,"expertReading":968,"estimatedResponseTime":969,"expertSentPartialResponse":970},"to","seconds","Response to","{firstName} {lastName} is reading your question","Estimated response time: between 5 and 10 minutes","{expertName} has sent a partial response to",{"back":539,"title":540,"sending":541,"sendLink":835,"description":972,"notifications":973},"A reset link will be sent to your email address",{"error":204,"emailSent":831,"emailError":974,"loginRequired":975,"emailSentDescription":545},"Could not send reset email. Please try again.","You must be logged in to reset your password.",{"step1":977,"step2":981,"fields":990,"countries":991,"validation":993},{"title":978,"nextButton":979,"description":980},"Complete your information","Next Step","To finalise the connection with an expert, please complete your contact information.",{"title":982,"expertIn":449,"accessInfo":983,"editButton":984,"contactInfo":985,"description":986,"yourDetails":987,"confirmButton":988,"questionDetails":989},"Confirm your information","The specialist will have access to your exchanges with the assistant.","Edit my information","A specialist near your address will contact you as soon as possible.","Please verify the information below before confirming the connection.","Your details","Confirm the connection","Question Details",{"city":574,"phone":586,"country":577,"lastName":588,"firstName":589,"postalCode":579,"countryPlaceholder":580},{"france":576,"morocco":992},"Morocco",{"required":994,"zipInvalid":995,"phoneInvalid":996},"This field is required","Invalid postcode (5 digits)","Invalid phone format",{"terms":998,"title":1000,"address":1001,"seoTitle":1026,"documents":1027,"expertise":1032,"formTitle":1036,"validation":1037,"companyInfo":1059,"contactInfo":1063,"submitButton":1071,"seoDescription":1026},{"accept":927,"expertZoom":175,"collaboration":999},"collaboration terms","Interested in becoming an expert on our platform?",{"city":574,"address":575,"country":577,"countries":1002,"postalCode":579,"cityPlaceholder":1023,"addressPlaceholder":1024,"countryPlaceholder":580,"postalCodePlaceholder":1025},{"ad":1003,"at":1004,"au":1005,"be":1006,"br":1007,"ca":1008,"ch":1009,"de":1010,"dk":1011,"fi":1012,"fr":576,"gb":1013,"is":1014,"it":1015,"lu":1016,"mc":1017,"nl":1018,"no":1019,"pt":1020,"se":1021,"uk":1013,"us":1022},"Andorra","Austria","Australia","Belgium","Brazil","Canada","Switzerland","Germany","Denmark","Finland","United Kingdom","Iceland","Italy","Luxembourg","Monaco","Netherlands","Norway","Portugal","Sweden","United States","Enter city","Enter address","Enter postcode","Expert Registration",{"title":1028,"idCard":1029,"diploma":1030,"fileFormats":1031},"Required Documents","Proof of Identity","Diploma \u002F Certificate of Professional Competence","Accepted format: PDF, JPG, PNG",{"title":1033,"categoryHint":1034,"categoryPlaceholder":1035},"Your Expertise","* Select the category that matches your qualifications.","Select a category","Submit an Application",{"authError":1038,"emailExists":1039,"submitError":1040,"uploadError":569,"cityRequired":1041,"emailInvalid":1042,"fileTooLarge":570,"siretInvalid":1043,"emailRequired":200,"phoneRequired":1044,"siretRequired":1045,"termsRequired":1046,"idCardRequired":1047,"addressRequired":1048,"countryRequired":1049,"diplomaRequired":1050,"lastNameRequired":1051,"firstNameRequired":1052,"vatNumberRequired":1053,"categoriesRequired":1054,"postalCodeRequired":1055,"profilePicRequired":1056,"companyNameRequired":1057,"postalCodeUnresolved":1058,"fileFormatUnsupported":571},"Authentication problem, check your details","This email address is already in use","Error during registration","City is required","Invalid email format","ABN must contain 11 digits","Phone number is required","ABN number is required","You must accept the collaboration terms","Proof of identity is required","Address is required","Country is required","Diploma or certificate is required","Last name is required","First name is required","GST number is required","At least one category is required","Postcode is required","Profile picture is required","Company name is required","Postcode not found, please check your entry",{"siret":1060,"vatNumber":584,"siretPlaceholder":1061,"vatNumberPlaceholder":1062},"ABN Number","Enter ABN Number","Enter GST Number",{"email":168,"phone":1064,"title":1065,"lastName":588,"firstName":589,"companyName":1066,"profilePicture":590,"emailPlaceholder":462,"phonePlaceholder":1067,"lastNamePlaceholder":1068,"firstNamePlaceholder":1069,"companyNamePlaceholder":1070},"Phone Number","Contact Information","Company Name","Enter phone number","Enter your last name","Enter your first name","Enter company name","Submit Application",{"loading":102,"getAnswer":1073,"orSeparator":1074,"errorOccurred":1075,"pleaseEnterEmail":1076,"continueWithGoogle":1077,"enterEmailPlaceholder":462,"pleaseEnterValidEmail":1078},"Get the answer","or","An error occurred. Please try again.","Please enter your email","Continue with Google","Please enter a valid email",{"more":1080,"hello":1081,"askQuestion":1082,"haveQuestions":1083,"assistantIntro":1084,"askExpertOnline":1085,"expertsOnlineFor":1086,"getImmediateAssistance":1087},"More...","G'day,","Ask your question to {expertName}","Got questions?","I'm {assistantName}, {expertName}'s assistant{gender}, how can I help you?","Ask an expert > {category} online","{Profession} online for your {synonym1}, {synonym2} needs","get immediate and adequate assistance",{"accessMySpace":1089,"calendarConnected":1090,"connectMyCalendar":1091,"startFreeWithGoogle":1092,"startFreeWithGoogleMobile":1093},"Access my space","Calendar connected","Connect my calendar","Get my free action plan","Start my free\u003Cbr>action plan",{"no":1095,"yes":1096,"city":574,"name":191,"phone":586,"title":887,"country":577,"familyLabel":1097,"ageRangeLabel":1098,"childrenLabel":1099,"familyOptions":1100,"ageRangeOptions":1107,"phonePlaceholder":1113,"professionalLabel":1114,"cityPlaceholderZip":579,"cityPlaceholderCity":574,"cityPlaceholderFull":1115,"namePlaceholderFull":1116,"namePlaceholderLast":588,"professionalOptions":1117,"namePlaceholderFirst":589},"No","Yes","Family Situation","Your Age Range","Dependent Children",{"couple":1101,"single":1102,"married":1103,"widowed":1104,"divorced":1105,"partnership":1106},"In a Relationship","Single","Married","Widowed","Divorced","Civil Partnership",{"a":1108,"b":1109,"c":1110,"d":1111,"e":1112},"18-25 years","26-35 years","36-50 years","51-65 years","65+ years","+61 4 ...","Professional Situation","Postcode, City","First Name Last Name",{"other":1118,"owner":1119,"student":1120,"employee":1121,"freelance":1122,"jobSeeker":1123},"Other","Business Owner","Student","Employee","Independent \u002F Freelance","Job Seeker",{"title":1125,"subtitle":1126},"What our Clients are Saying","See what people who trust us have to say",{"comingSoon":1128,"chooseSpecialty":1129},"coming soon","Choose a specialty below for {cityName}.",[],{"id":1132,"slug":1133,"title":1134,"excerpt":1135,"contentMd":1136,"heroImage":1137,"heroImageAlt":1138,"heroImageCredit":7,"audioUrl":1139,"audioGeneratedAt":1140,"readingTimeMin":66,"status":1141,"lang":11,"countryCode":1142,"languageCode":1143,"categoryId":70,"expertId":1144,"metaTitle":1145,"metaDescription":1146,"keyword":1147,"trendingTopic":1148,"trendSource":1149,"seoApiPageId":1150,"seoApiTenantId":1151,"viewCount":1152,"internalLinksCount":1153,"gscVerdict":1154,"gscCoverage":1155,"gscLastCrawl":7,"gscCheckedAt":1156,"gscIndexingState":7,"gscRobotsTxtState":7,"gscPageFetchState":7,"gscGoogleCanonical":7,"gscCrawledAs":7,"cwvLcp":13,"cwvLcpRating":1157,"cwvFcp":1158,"cwvFcpRating":1157,"cwvCls":1153,"cwvClsRating":1159,"cwvAuditedAt":1160,"publishedAt":1161,"createdAt":1162,"updatedAt":1163,"category":1164,"expert":1165,"_renderedHtml":1174},"cmtcspcs70g1fhpfhufpx90il","7plus-geoplus-location-tracking-advertising-privacy-australia-2026","7plus Can Now Target Ads to Within 20 Metres of You: What That Means for Your Privacy","Seven West Media's free streaming platform, 7plus, has quietly deployed one of the most precise advertising technologies in Australian television history. Called 7GeoPlus, it was developed in partners","Seven West Media's free streaming platform, 7plus, has quietly deployed one of the most precise advertising technologies in Australian television history. Called 7GeoPlus, it was developed in partnership with geolocation and VPN detection company GeoComply and can pinpoint where a viewer is sitting to within 20 metres — not just their suburb, not just their postcode, but their actual, real-time physical location as they move through their day. Launched as a commercial product for the 2026 advertising season, it is now available to all of Seven's advertising partners.\n\nWith 13.5 million Australians using 7plus to access free content, the scale of this data collection is significant. And many viewers remain unaware it is happening.\n\n## Can a Free Streaming App Really Track Your Exact Location?\n\nThis is the question most Australians will have when they first hear about 7GeoPlus, and the answer is straightforward: yes — if you have granted location permissions to the 7plus app on your device and have not revisited those settings since.\n\n7GeoPlus was originally designed with a legitimate operational purpose: delivering the correct local news bulletin and the right AFL match to viewers based on their geographic region. That made sense. What has changed is that this underlying location infrastructure has since been commercialised. Advertisers can now purchase campaigns that target viewers based on their real-time physical position as they move around — not where they registered an account, not where their IP address resolves, but where their body actually is.\n\nThis is a meaningful technical leap. Traditional IP-based geolocation could approximate a viewer's suburb. 7GeoPlus, according to Seven West Media's own upfront announcements, delivers compliance-grade GPS-level precision within 20 metres of the viewer's verified location. That is the same precision used by emergency services dispatch systems and commercial logistics platforms.\n\n## How GPS-Level Ad Targeting Works Inside a Streaming App\n\nWhen you open 7plus on a smartphone, the app may request access to your device's location services. If you tap \"Allow,\" that permission — depending on your settings — may remain active while the app is in use, or even when it runs in the background. For connected TV viewers, the mechanism works through device-level location APIs combined with the GeoComply compliance verification layer, which is designed to ensure viewers are physically located in Australia before content is streamed to them.\n\nOnce location data is captured, it flows into 7plus's advertising intelligence stack, which Seven calls 7REDiQ. This platform is further augmented through a data partnership with Westpac DataX, which links ad exposure data from 7plus to real-world purchase signals across more than 50 retail and service categories. In practical terms: when you watch a show on 7plus, the ad you see next may have been selected not just based on what you watch, but on where you are, what you bought recently, and where you spent money.\n\nUnder Australia's Privacy Act 1988, precise location data is treated as sensitive personal information. The Australian Privacy Principles (APPs), which the Office of the Australian Information Commissioner (OAIC) enforces, require organisations collecting such data to clearly notify users about what is being collected and why, limit collection to information reasonably necessary for a stated function, enable individuals to access and correct their information, and safeguard data from misuse or unauthorised disclosure.\n\nIn January 2026, the OAIC launched its first-ever formal compliance sweep, proactively examining the privacy policies of approximately 60 organisations across six sectors. New automated decision-making transparency requirements are also set to come into force on 10 December 2026, requiring platforms to disclose when algorithmic systems are used in ways that could significantly affect an individual's rights or interests — a description that appears to include location-driven ad targeting systems.\n\n## A 20-Metre Radius Around Your Life: What This Looks Like in Practice\n\nConsider a 41-year-old business owner based in Fitzroy North, Melbourne, who uses 7plus on their iPhone. They set up the app two years ago and granted location access to get the local Seven News bulletin. They have not reviewed those permissions since.\n\nOn a Tuesday in August 2026, their 7plus session at 7:52am — while waiting for a tram on Smith Street — delivers an ad from a coffee chain with a nearby outlet. The same session at 9:15pm, when they are back home, serves an ad for a home renovation service. Under 7GeoPlus, these are not coincidences; they are the product of GPS-verified targeting delivered to advertisers at campaign-booking level.\n\nIf this person wants to understand what data 7plus holds about them, their path under Australian law is as follows: they may submit a Subject Access Request under APP 12, which entitles any individual to request a copy of the personal information an organisation holds about them. The organisation has 30 days to respond. If 7plus's response references data shared with third parties — GeoComply, Westpac DataX, or advertising partners — the individual is entitled to ask about those flows too.\n\nIf they believe their rights have been breached, they must first raise a complaint directly with Seven West Media. If unresolved, the OAIC accepts escalated complaints and can investigate, issue determinations, or refer matters for civil penalty proceedings. A privacy lawyer or IT specialist can help navigate this process, particularly when data flows across multiple third-party commercial systems.\n\n*This article provides general information about Australian privacy law and is not legal or technical advice. For guidance specific to your circumstances, consult a qualified professional.*\n\n## What Businesses Running Ads on 7plus Need to Know\n\nThe commercial precision of 7GeoPlus creates compliance responsibilities for advertisers, not just viewers.\n\nIf your business runs campaigns through 7plus that use 7GeoPlus targeting, you are operating with real-time consumer location data as part of your advertising chain. The [Australian Privacy Principles guidelines](https:\u002F\u002Fwww.oaic.gov.au\u002Fprivacy\u002Faustralian-privacy-principles\u002Faustralian-privacy-principles-guidelines) published by the OAIC note that an organisation may have privacy obligations under the Act even if it did not directly collect the personal information — if it receives or uses that data in the course of its operations, it may be deemed an APP entity.\n\nFor small and medium businesses, this raises practical questions: Does your own privacy policy disclose that your advertising uses third-party location data sourced from 7plus or its partners? If an OAIC audit examined your data handling practices, would your current disclosures hold up?\n\nThe December 2026 deadline for automated decision-making transparency adds urgency. Any digital advertising campaign that uses algorithmic targeting — and 7GeoPlus campaigns qualify — may need to be reflected in updated privacy disclosures before that date.\n\nThe [2026 shift in Australia's free-to-air streaming landscape](https:\u002F\u002Fexpert-zoom.com\u002Fau\u002Fnews\u002Ftv-guide-australia-free-to-air-changes-2026) has brought extraordinary features to platforms that were previously simple catch-up services. The data infrastructure powering them has grown correspondingly sophisticated.\n\n## Steps to Take Right Now\n\nFor individual 7plus viewers:\n\nFirst, check your location permissions. On iOS: go to Settings → Privacy & Security → Location Services → 7plus, and change the setting to \"Only While Using\" or \"Never\" if you're uncomfortable with continuous tracking. On Android: go to Settings → Apps → 7plus → Permissions → Location and adjust accordingly.\n\nSecond, read 7plus's privacy policy — particularly the sections on advertising partners and data sharing. The policy should disclose what categories of data are collected, with whom they are shared, and how long they are retained.\n\nThird, know your rights. Under APP 12 of the Privacy Act, you can formally request all personal information 7plus holds about you at no charge. The response is due within 30 days. If the response is unclear or incomplete, a privacy or IT specialist can help you interpret it and decide whether further action is warranted.\n\nFor businesses running location-targeted digital advertising:\n\nReview your data processing agreements with platforms like 7plus before December 2026. Ensure your privacy policy explicitly discloses the use of location-based ad targeting and any third-party data partnerships involved in your campaigns. An IT consultant or data privacy specialist can audit your current data flows, identify gaps in your disclosures, and help you meet the new transparency obligations before regulators begin examining them.\n\nSeven's 7GeoPlus is a powerful commercial tool — and one that reflects where streaming advertising is heading across all major platforms. Understanding what it means for your data, and your obligations, is not optional. It is a practical necessity in 2026.\n","https:\u002F\u002Fpub-bdebbd2dad294475a2da0eb657815b6b.r2.dev\u002Fhero\u002F6eaea5f2cad6-915f35.webp","Australian woman at Melbourne tram stop reviewing location permissions on her smartphone streaming app","https:\u002F\u002Fpub-bdebbd2dad294475a2da0eb657815b6b.r2.dev\u002Faudio\u002Fnews\u002Fcmtcspcs70g1fhpfhufpx90il-915fb1.mp3","2026-08-28T10:15:15.594Z","PUBLISHED","au","en","4647e227-e7c5-4299-a832-c2e8e080ac1f","7plus GPS Ad Tracking: What Aussies Need to Know | Expert Zoom","7plus's 7GeoPlus can target ads to within 20 metres of your location. Here's what Australian viewers and businesses must do before December 2026 privacy rules kick in.","7plus geoplus location tracking advertising privacy australia 2026","7plus","AU","6eaea5f2cad6","9cc87197-5408-43dc-9de5-d740868a64f4",130,0,"NEUTRAL","URL is unknown to Google","2026-08-28T10:21:32.459Z","needs_improvement",2.4,"good","2026-09-11T12:26:47.105Z","2026-08-28T10:15:04.182Z","2026-08-28T10:15:04.183Z","2026-09-18T09:30:24.387Z",{"id":70,"name":71,"slug":72,"parentId":7},{"id":1144,"first_name":1166,"name":1167,"slug":1168,"specialty":1169,"picture":1170,"region":1171},"Chloe","Thompson","chloe-thompson","IT Consultant","expertPics\u002Fit-specialists\u002Fit-specialists-expert-1775226392896.webp",{"code":11,"country":1172},{"code":1149,"name":1173},"Australie","\u003Cp>Seven West Media&#39;s free streaming platform, 7plus, has quietly deployed one of the most precise advertising technologies in Australian television history. Called 7GeoPlus, it was developed in partnership with geolocation and VPN detection company GeoComply and can pinpoint where a viewer is sitting to within 20 metres — not just their suburb, not just their postcode, but their actual, real-time physical location as they move through their day. Launched as a commercial product for the 2026 advertising season, it is now available to all of Seven&#39;s advertising partners.\u003C\u002Fp>\n\u003Cp>With 13.5 million Australians using 7plus to access free content, the scale of this data collection is significant. And many viewers remain unaware it is happening.\u003C\u002Fp>\n\u003Ch2 id=\"can-a-free-streaming-app-really-track-your-exact-location\">Can a Free Streaming App Really Track Your Exact Location?\u003C\u002Fh2>\n\u003Cp>This is the question most Australians will have when they first hear about 7GeoPlus, and the answer is straightforward: yes — if you have granted location permissions to the 7plus app on your device and have not revisited those settings since.\u003C\u002Fp>\n\u003Cp>7GeoPlus was originally designed with a legitimate operational purpose: delivering the correct local news bulletin and the right AFL match to viewers based on their geographic region. That made sense. What has changed is that this underlying location infrastructure has since been commercialised. Advertisers can now purchase campaigns that target viewers based on their real-time physical position as they move around — not where they registered an account, not where their IP address resolves, but where their body actually is.\u003C\u002Fp>\n\u003Cp>This is a meaningful technical leap. Traditional IP-based geolocation could approximate a viewer&#39;s suburb. 7GeoPlus, according to Seven West Media&#39;s own upfront announcements, delivers compliance-grade GPS-level precision within 20 metres of the viewer&#39;s verified location. That is the same precision used by emergency services dispatch systems and commercial logistics platforms.\u003C\u002Fp>\n\u003Ch2 id=\"how-gps-level-ad-targeting-works-inside-a-streaming-app\">How GPS-Level Ad Targeting Works Inside a Streaming App\u003C\u002Fh2>\n\u003Cp>When you open 7plus on a smartphone, the app may request access to your device&#39;s location services. If you tap &quot;Allow,&quot; that permission — depending on your settings — may remain active while the app is in use, or even when it runs in the background. For connected TV viewers, the mechanism works through device-level location APIs combined with the GeoComply compliance verification layer, which is designed to ensure viewers are physically located in Australia before content is streamed to them.\u003C\u002Fp>\n\u003Cp>Once location data is captured, it flows into 7plus&#39;s advertising intelligence stack, which Seven calls 7REDiQ. This platform is further augmented through a data partnership with Westpac DataX, which links ad exposure data from 7plus to real-world purchase signals across more than 50 retail and service categories. In practical terms: when you watch a show on 7plus, the ad you see next may have been selected not just based on what you watch, but on where you are, what you bought recently, and where you spent money.\u003C\u002Fp>\n\u003Cp>Under Australia&#39;s Privacy Act 1988, precise location data is treated as sensitive personal information. The Australian Privacy Principles (APPs), which the Office of the Australian Information Commissioner (OAIC) enforces, require organisations collecting such data to clearly notify users about what is being collected and why, limit collection to information reasonably necessary for a stated function, enable individuals to access and correct their information, and safeguard data from misuse or unauthorised disclosure.\u003C\u002Fp>\n\u003Cp>In January 2026, the OAIC launched its first-ever formal compliance sweep, proactively examining the privacy policies of approximately 60 organisations across six sectors. New automated decision-making transparency requirements are also set to come into force on 10 December 2026, requiring platforms to disclose when algorithmic systems are used in ways that could significantly affect an individual&#39;s rights or interests — a description that appears to include location-driven ad targeting systems.\u003C\u002Fp>\n\u003Ch2 id=\"a-20-metre-radius-around-your-life-what-this-looks-like-in-practice\">A 20-Metre Radius Around Your Life: What This Looks Like in Practice\u003C\u002Fh2>\n\u003Cp>Consider a 41-year-old business owner based in Fitzroy North, Melbourne, who uses 7plus on their iPhone. They set up the app two years ago and granted location access to get the local Seven News bulletin. They have not reviewed those permissions since.\u003C\u002Fp>\n\u003Cp>On a Tuesday in August 2026, their 7plus session at 7:52am — while waiting for a tram on Smith Street — delivers an ad from a coffee chain with a nearby outlet. The same session at 9:15pm, when they are back home, serves an ad for a home renovation service. Under 7GeoPlus, these are not coincidences; they are the product of GPS-verified targeting delivered to advertisers at campaign-booking level.\u003C\u002Fp>\n\u003Cp>If this person wants to understand what data 7plus holds about them, their path under Australian law is as follows: they may submit a Subject Access Request under APP 12, which entitles any individual to request a copy of the personal information an organisation holds about them. The organisation has 30 days to respond. If 7plus&#39;s response references data shared with third parties — GeoComply, Westpac DataX, or advertising partners — the individual is entitled to ask about those flows too.\u003C\u002Fp>\n\u003Cp>If they believe their rights have been breached, they must first raise a complaint directly with Seven West Media. If unresolved, the OAIC accepts escalated complaints and can investigate, issue determinations, or refer matters for civil penalty proceedings. A privacy lawyer or IT specialist can help navigate this process, particularly when data flows across multiple third-party commercial systems.\u003C\u002Fp>\n\u003Cp>\u003Cem>This article provides general information about Australian privacy law and is not legal or technical advice. For guidance specific to your circumstances, consult a qualified professional.\u003C\u002Fem>\u003C\u002Fp>\n\u003Ch2 id=\"what-businesses-running-ads-on-7plus-need-to-know\">What Businesses Running Ads on 7plus Need to Know\u003C\u002Fh2>\n\u003Cp>The commercial precision of 7GeoPlus creates compliance responsibilities for advertisers, not just viewers.\u003C\u002Fp>\n\u003Cp>If your business runs campaigns through 7plus that use 7GeoPlus targeting, you are operating with real-time consumer location data as part of your advertising chain. The \u003Ca href=\"https:\u002F\u002Fwww.oaic.gov.au\u002Fprivacy\u002Faustralian-privacy-principles\u002Faustralian-privacy-principles-guidelines\">Australian Privacy Principles guidelines\u003C\u002Fa> published by the OAIC note that an organisation may have privacy obligations under the Act even if it did not directly collect the personal information — if it receives or uses that data in the course of its operations, it may be deemed an APP entity.\u003C\u002Fp>\n\u003Cp>For small and medium businesses, this raises practical questions: Does your own privacy policy disclose that your advertising uses third-party location data sourced from 7plus or its partners? If an OAIC audit examined your data handling practices, would your current disclosures hold up?\u003C\u002Fp>\n\u003Cp>The December 2026 deadline for automated decision-making transparency adds urgency. Any digital advertising campaign that uses algorithmic targeting — and 7GeoPlus campaigns qualify — may need to be reflected in updated privacy disclosures before that date.\u003C\u002Fp>\n\u003Cp>The \u003Ca href=\"https:\u002F\u002Fexpert-zoom.com\u002Fau\u002Fnews\u002Ftv-guide-australia-free-to-air-changes-2026\">2026 shift in Australia&#39;s free-to-air streaming landscape\u003C\u002Fa> has brought extraordinary features to platforms that were previously simple catch-up services. The data infrastructure powering them has grown correspondingly sophisticated.\u003C\u002Fp>\n\u003Ch2 id=\"steps-to-take-right-now\">Steps to Take Right Now\u003C\u002Fh2>\n\u003Cp>For individual 7plus viewers:\u003C\u002Fp>\n\u003Cp>First, check your location permissions. On iOS: go to Settings → Privacy &amp; Security → Location Services → 7plus, and change the setting to &quot;Only While Using&quot; or &quot;Never&quot; if you&#39;re uncomfortable with continuous tracking. On Android: go to Settings → Apps → 7plus → Permissions → Location and adjust accordingly.\u003C\u002Fp>\n\u003Cp>Second, read 7plus&#39;s privacy policy — particularly the sections on advertising partners and data sharing. The policy should disclose what categories of data are collected, with whom they are shared, and how long they are retained.\u003C\u002Fp>\n\u003Cp>Third, know your rights. Under APP 12 of the Privacy Act, you can formally request all personal information 7plus holds about you at no charge. The response is due within 30 days. If the response is unclear or incomplete, a privacy or IT specialist can help you interpret it and decide whether further action is warranted.\u003C\u002Fp>\n\u003Cp>For businesses running location-targeted digital advertising:\u003C\u002Fp>\n\u003Cp>Review your data processing agreements with platforms like 7plus before December 2026. Ensure your privacy policy explicitly discloses the use of location-based ad targeting and any third-party data partnerships involved in your campaigns. An IT consultant or data privacy specialist can audit your current data flows, identify gaps in your disclosures, and help you meet the new transparency obligations before regulators begin examining them.\u003C\u002Fp>\n\u003Cp>Seven&#39;s 7GeoPlus is a powerful commercial tool — and one that reflects where streaming advertising is heading across all major platforms. Understanding what it means for your data, and your obligations, is not optional. It is a practical necessity in 2026.\u003C\u002Fp>\n",{}]